AirAsia Online Ticket Payment System is better than before because it now includes AJAX system into it. We can do login in the middle of buying ticket process without destructing our previos data. Time to fill form may decrease. This is also benefited from our personal data saved in the server.
However, because AirAsia offers multi node flights, a customer often buy ticket more than one flights at a time! In this case, AirAsia Online Payment System is very bad. I will tell you, why it is bad then.
I and my friends often have a nigthmare experience regarding this, especially when buying tickets for other person. The bad experience is, for example, like this. Suppose my friend want me to buy 2 tickets. One ticket is from Taipei to Kualalumpur and another ticket is from Kualalumpur to Banda Aceh. In current AirAsia Online Payment System what we do is like this. First, we choose flight, select flight, check out, and buy with our card. If we succeed, then we get the ticket and go to buy another ticket. Next, we do the same thing for the ticket of our next flight. A system failure is like this: we only succeed in buying only one ticket! And this is real experience. I had experience on this and my friends also!
Why this is a frustating experience? When we succeed in buying the first ticket and fail to buy another, then we usually repeat the process (steps) of buying the fail ticket many times. And this requiring us to enter data into form. This may take our hours of time because we may try by using various browsers, such as chrome, firefox, and internet explorer expecting to succeed. So, when this case occurs, the system definitely wastes our time!
Why the system developer of AirAsia Online Ticket Payment System does not think like when we buy various items at a supermarket? When we want to buy three items, eg A, B and C, what we do is not go into the store, get item A, and exit via a casheer, pay it, and go out; and enter again to get item B, and exit via a casheer, and pay it, and go out; and enter again to get item C, and exit via a casheer, and pay it, and go out; and done. This is an extremely abnormal work flow to waste customer time and energy! And this is what AirAsia Online Ticket Payment System currently do with its online payment system. There will be unnecassary repetition of form filling (in the case of buying more than one ticket for other person), and there will be also much more work to do (and time to spend) in case of not succeeding in buying all of them.
Instead, what we normally do is: collect item A, item B, and item C, and exit via a casheer, and pay the total amount, and go out and done! If AirAsia want to become a normal Online Payment System, then it should do like this. For example, if I want to buy two tickets for different flights, then I should be able to first get ticket A, then get ticket B, then check out, then pay with card at once the total amount of the two tickets, then (not done or) done.
Or, further improvement may be like this: it is the fact that we can go from Taipei to Yogyakarta using two tickets of Airasia. To make our customer happy in buying via online method, Airasia can just simplify the process by providing this choice. We should be able to choose from “From” field, Taipei, and from “To” field, Yogyakarta; and submit, and ‘wow!’, we get the flights information options that can be chosen at once, and paid with card at once.
I am waiting for the improvement of AirAsia Online Ticket Payment System ! (writer: Nurkhamid)
[additional remarks:]
Current system may create half success of for a customer (and thus unsafe feeling for her). For example, a customer want to fly from Taipei to Yogyakarta. She must buy two tickets: one from Taipei to Kualalumpur, another one from Kualalumpur to Yogyakarta. When she buy the tickets via current online system, she may experience one of these four possibilities: (1) 100% success, if she got two tickets, (2) / (3) 50% success if she got either TPE-KUL ticket or KUL-JOG ticket, (4) 100% unsuccess, if she both fails from getting both tickets. When a customer experiences case #(2) OR #(3), the ticket bought will be of no use, because her final destination is Yogyakarta.
In the eye of a customer, a system with this behavior is not good. A customer only need fewer possibilities: (1) 100% success, or (2) 100% failure. If case (1) occurs, she will fly with AirAsia, and if case (2) occurs, she will try alternative route from other flight companies. And once again this will be possible if the company is willing to change the flow of its current online ticket buying system as I suggest above.
